Product Concept

Aure by Women mockup screen 1 Aure by Women mockup screen 2 Aure by Women mockup screen 3 Aure by Women mockup screen 4
Overview

Aure by Women is a fitness app designed to help women stay consistent by combining workout tracker with cycle-aware support.

End-to-End Design MVP Strategy Product Thinking Mobile App

The Challenge

The challenge was to design an application that supports women's real-life rhythms while creating a sense of shared motivation. Existing fitness apps focus heavily on performance tracking but fail to address the need for women's cycle-aware support.

Goals

Increase workout consistency

Simplify the fitness experience with structured plans

Encourage habit-building through shared streaks

Integrate cycle awareness to support women's energy levels

Create a safe, private, and emotionally supportive environment

Competitive Analysis

The research revealed that fitness and wellness apps has a consistent gap:
None of them integrate cycle-aware training with community accountability in a single experience.

Market gap: no app combines cycle-aware training with community accountability in a single experience.

Research Insights

⚠️ Pain Points 💡 Opportunities
01 No app integrates cycle-aware training with fitness tracking Design cycle-synced training plans as a core differentiator
02 Community features are public and impersonal, not accountability-based Build close-friend groups with shared streak accountability
03 Women-focused apps prioritize health tracking over performance Combine cycle awareness with structured fitness progression

Pain Point

Interviews and survey data from women aged 20–35 surfaced three recurring pain points:

  • Inconsistency driven by energy fluctuations — women felt guilty skipping workouts during low-energy cycle phases, leading to app abandonment.
  • Isolation — training alone without accountability made it easy to quit, yet existing group features felt impersonal or competitive.
  • One-size-fits-all plans — generic workout routines didn't adapt to how women actually feel day-to-day.

User Flow

The user flow covers three main paths: first-time onboarding (cycle setup + community join), daily workout selection (cycle-adapted recommendations), and community check-in (logging activity with your group).

Each path was designed to be completable in under a minute to reduce friction on low-energy days.

Aure User Flow

Click to expand user flow.

Working on it — more coming soon.

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Aure by Women
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