Overview
At Andy's Frozen Custard, in-person ordering created friction in an otherwise joyful experience. This redesign and feature introduces a smooth online ordering flow, letting users customize and schedule their pick-up in just a few taps.
The Challenge
Andy's Frozen Custard lacks an online ordering option, creating friction for mobile-first users who expect fast, convenient, and personalized digital experiences.
Competitive Analysis
A comprehensive competitive analysis was conducted to understand how leading brands in the fast-food and quick-service industry approach mobile ordering, feature prioritization, and user flows.
This research helped identify best practices, gaps in the market, and opportunities to differentiate Andy's digital experience.
Click to expand competitive analysis.
Pain Points
A qualitative review analysis of App Store feedback was conducted to identify recurring user frustrations.
The findings revealed systemic usability challenges, including missing online ordering functionality, persistent authentication issues,
and limited feature accessibility within the app.
These insights established a clear opportunity to enhance the product through a streamlined Pick-Up ordering experience.
Wireframes
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Click to expand high-fidelity.
User Flow
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High Fidelity
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Results
By addressing user pain points and streamlining the experience, the final design offers a modern, mobile-first interface that enables customers to easily browse, customize, and schedule their frozen custard orders. The new flow not only improves convenience and accessibility but also aligns with user expectations shaped by leading food delivery apps.
